Thinking big. Making it real.


Thinking big. Making it real.

CLAIRE FORD · CREATIVE DIRECTOR · DESIGN LEAD

I bring strategy, creativity and design together to build brands, experiences and ideas with momentum.

I bring strategy, creativity and design together to build brands, experiences and ideas with momentum.

HOW I WORK

I make work that is strategically grounded, creatively distinctive and built to move people.

I make work that is strategically grounded, creatively distinctive and built to move people.

I start by understanding what we’re really trying to solve, then look for the idea that makes everything click. I sketch, write, design, experiment with AI and explore until there’s something worth building on.

I’m equally comfortable shaping the big idea and getting into the details that make it great. I like turning an idea into a creative world that can stretch across brand, campaigns, email, social and digital without losing what made it interesting in the first place.

The best work is collaborative. I give teams a clear direction, bring different perspectives into the process and leave enough room for ideas to evolve, get challenged and become better.

For me, great creative has to do more than look good. It should get noticed, be remembered and make something happen.

what I bring

20+ years of creative experience, with the range to see the big picture and the craft to make it real.

20+ years of creative experience, with the range to see the big picture and the craft to make it real.

I’ve built brands, led multidisciplinary teams and created campaigns and digital experiences across retail, hospitality, wellness and healthcare. My experience spans everything from brand strategy and identity to performance creative, e-commerce, email, UX and AI.

BRAND THINKING
Strategy · Identity · Brand Systems · Governance

CREATIVE LEADERSHIP
Direction · Team Leadership · Mentorship · Collaboration

CAMPAIGNS + GROWTH
Campaigns · Performance · Social · Email · E-commerce

DIGITAL + EMERGING
UX/UI · Digital Experiences · AI · Creative Technology

HOW I Got here

I came to design through art, and I’ve never really lost the instinct to make things.

I came to design through art, and I’ve never really lost the instinct to make things.

That foundation in drawing, composition, colour and craft led me into digital design, UX and e-commerce, then into creative direction and leadership. Along the way, I’ve built and evolved brands, led multidisciplinary teams and created campaigns and experiences across retail, hospitality, wellness and healthcare.

More than 20 years later, the scale of the work has changed, but the part I love hasn’t. Taking an idea from something rough and undefined and turning it into something people can see, feel and connect with.

FOCUS

Brand strategy, creative direction and ideas built to connect.

APPROACH

Find the problem. Find the idea. Build a world around it.

expertise

Brand · Campaigns · Digital · AI · Creative Leadership

The best work happens together.

The best work
happens together.

Reviewer portrait

“Claire is a creative force. She has a keen eye for originality, branding, usability and clarity that cuts through noise. Her work ethic is unparalleled and she won't stop until a design conveys the most impact with the greatest clarity.”

Gary Black

SVP, RBC Digital Technology

Reviewer portrait

“Claire has a great eye for design, what's current, and what's trending. She is one of the best design and creative individuals we have in Toronto, and I wouldn't pass the chance to work with her again.”

Parham Mofidi

CTO, Cascade Bank

Reviewer portrait

“Claire is not only an excellent user experience and design talent, but brings to the table a very strong team-first mentality, can-do attitude, and dedicated work ethic.”

Jens Hinrichsen

SVP of Sales, 1Kosmos

Reviewer portrait

“Claire is a creative force. She has a keen eye for originality, branding, usability and clarity that cuts through noise. Her work ethic is unparalleled and she won't stop until a design conveys the most impact with the greatest clarity.”

Gary Black

SVP, RBC Digital Technology

Let’s make something worth remembering.
Have a project, opportunity
or interesting problem?
I’d love to hear about it.

Let’s make something worth remembering.

Have a project, opportunity or interesting problem?
I’d love to hear about it.

LET’S TALK